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Beeler Photography

Creating Photo & Video Content to Market What You Do


Vision is the Art of Seeing What is Invisible to Others


20+ Years Experience


We Bring Fun to What We Do


We Breathe Creativity into Our Projects


To Truly Make a Difference, We Must Define The Story You Want Told

Beeler Photography

Beeler Photography provides photo and video assets to market what you do.

If you want to “get the shot” in a relaxed and easy atmosphere, contact us,
we’d be delighted to find out how we can help.



We have a 10% giveback policy where you, the client, get to chose a charity to support.



  • David Beeler


    A professional photographer for over 20 years, David has worked on all sides of the camera.

  • Hi.  I’m David Beeler.  I’ve been passionate about photography and shooting since I was a young boy.  Around the age of eight, I would sneak my Mom’s 126 camera out of the house and shoot pictures around the Texas country side.

    Even at that age, I understood that photography could capture a moment of fleeting beauty forever. Later I would dress up my dog and take pictures— which I thought was hysterical. He did not. And so, began a lifelong fascination with the dance between documenting and creating. In art what you exclude is as important as what you include – and nowhere is that more clearly illustrated than with a camera. Using either the still or moving image I capture a fleeting moment or create an entertaining story – and share it with others.

    Photography is the art of distilling a story until it is conveyed through a single image. And for moving images, the crux is the same — what is the story we are telling and how might we best get that across? That is something that I specialize in. I look at every shoot through the lens of storytelling. I have a knack for eliciting a brief and getting to the heart of what “the story” is; and then distilling that into a visual vocabulary to communicate the primary idea behind the story. And, whereas there’s always room for happy accidents, the clearer and more aligned we are in what the story is, the easier the shoot and the better the results.


    Thoughts on Creating

    We’re Giving Money Away

    We donate 10% of our Beeler Creative income to charity. Each year we select three organizations that we'd like to support: one for children, one for animals, one for the arts. Then we ask you, our clients, to choose which one you'd like your 10% to go to -- or you can divide it up between them.



    These are some of the clients with which I've had the pleasure of collaborating:

    Clients 2015

    • Oscar Bassinson

      VP & Executive Creative Director, Intermedia Advertising

      There are many great photographers out there and David is one of them. But more than anyone I know, he effortlessly wears so many diverse hats: talented photographer, designer, thinker, peacemaker, snake charmer for the wiliest of clients. He is often the magic that takes the impossible idea into a shot that receives the response…
      “That’s exactly what I wanted and BETTER.”

    • Shari Gibbons

      Chief Marketing Officer, Woodbury University

      I’ve worked with David Beeler for years. He is delightful, talented, and hard working.
      David inspires his subjects to be their best and he is able to capture that visually time and time again.

    • Jennifer Altshule

      Independent Marketing Co-ordinator and Producer

      I have had the honor of working with David Beeler on numerous accounts. Every shoot was an absolute pleasure. He is a true professional, and an expert in his field. The companies I represent are always 100% satisfied with the work David produces. He has a great eye and professional manner that makes every shoot a breeze. I could not recommend him more!!!


    Which of my photographs is my favorite? The one I’m going to take tomorrow.

    - Imogen Cunningham -

    Contact Form

    We are based in Los Angeles with offices in Burbank. My studio is in North Hollywood. Please feel free to contact me if you have any questions. I look forward to talking to you. David Beeler - Phone: 323.428.7172

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    • Where we are

      Our offices are in sunny Burbank, California; Our Studio is in North Hollywood @ Tujunga & Chandler

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    Thoughts on Creating

    Beeler - Starting Off

    As I mentioned before, around the age of eight, I would sneak my Mom’s 126 camera out of the house and shoot pictures around the Texas country side. When a birthday or other holiday rolled around, my 126 cameraMom would be baffled that she was out of film. She’d be even more baffled when the pictures came back from the lab… I fessed up and was rewarded with my own little camera when Christmas came.

    When I was 15, I spent the summer working to buy my first 35mm and when my Mom was picking up enlargements from my first two rolls of film, the lady at the local camera store (who happened to be the owner) said, “These are really good.  Did you take them?”  My Mom said, “No, my son did.  He’s crazy about photography.”  “Do you think he’d want to work here?”


    So, I began a vertical learning curve. By the time I was 17, I was running their professional lab, assisting several photographers, shooting stills on film sets, shooting for the school paper and yearbookdavid17 and having success in several gallery showings. Everything I know, I learned on the job, from someone I worked with or from reading and experimenting. When my personal work led me to a point where I was being asked to shoot, I started shooting…. and the fact that people were offering money for this seemed, well… incredible.

    My Approach to Photography & Video

    Instead of trying to impose “my style” on the “subject”, I try to find the qualities of the individual, group or product and let that inform how we shoot: outdoor or studio, composition, ward-robe, all of it. To that end, I’ve developed a client worksheet to help us figure out what to do with the shoot. This will help you (and me) define your unique stories or essences. Unless I am given free reign to “play” and then it just depends on the variables going into the shot. And sometimes, it’s just fun to show up and play, see what happens.

    On Shooting People (General)

    My gifts, I believe, are several: I am good with people, adept at eliciting a brief and I have a good eye — the stuff that’s more ethereal, maybe can’t be taught, maybe it can.

    I specialize in people.

    People are naturally fascinating. I can go to the mall or a coffee shop and watch people for hours. When we are in our own skin, thinking our thoughts, we humans are fascinating. The art of shooting people is getting them to that place where they can be relaxed and in their skin, thinking their own thoughts. The art of doing that involves psychology, creativity, intuition, discipline, acute attention, understanding and a deep love for people (for which I thank my Mother whose heart was, indeed, the size of Texas).

    The topography of the human landscape is always changing, so even if I photograph or video you on Monday, I’d be dealing with a potentially very different person by Wednesday — there’s the challenge; there’s the fun.

    Some tribes in Africa used to think a photograph would take a person’s soul — that’s what you want to aim for in shooting people. If you can catch a person’s soul, then you’re good– very good. It’s what I aspire to.  And in telling the story of you and what you do, the more we can access that humanity, the more potent your story, the more it will “connect” with the humanity in those you are wanting to reach.

    Marketing in a Big Ol' World

    Here’s the problem: for many products and services the market place has grown to be world-wide, thanks to the digital revolution and that nifty little thing called the internet.  In the past, you might compete locally with a handful of competitors, but now there might be  hundreds — if not thousands — of other options for your end users.   Yikes!  So, how do you compete with that?

    You don’t.

    There is only one ‘you’, there is only one of your product.  Even if there are knock-offs out there.  The art is to define what it is about you, your product or service that makes it what it is, that makes it special. The thing that makes stars ‘stars’ is that they understand their personal uniqueness; that’s what builds their careers.

    There are many good photographers in Los Angeles who will take great shots of you or your product and they’ll look good, but that’s not gonna cut it.  Many of these photographers shoot everybody the same way; nice shots, but cookie cutter – next same as the last.  Knowing what your product or service “does,” isn’t enough.  We also must know how it will make us “feel.”   That old reptilian brain, still does the lion’s share of driving when it comes to decision making and emotions are it’s GPS.  If the shots or footage doesn’t tell us how we feel about your product/service, your end-user might reach past your cool gizmo to your competitor’s.  Zoinks!

    I try to tailor everything about the shoot to tell the unique story (or stories) about what you do. At the end of the day, you need a marketing tool that tells not only what you/your product/service looks like, but something about your being, or the inherent feeling with which your product/service will gift them.

    Play is the essence of creativity. When I come together with a client and we both have a great time creating shots, that absolutely comes through.  If we are shooting a person, it’s in the eyes, the windows to our soul; if it’s a product, then I believe the heart and energy that goes into creating something, shines through, giving it a little something “extra” — almost illusory, yet descernible.

    Commercial Work

    The key to commercial photography and video is balancing the objectives of different people who have a good deal invested in the message (obviously the client and sometimes different departments within a client’s company– the agency, art director, producer, etc.) while forming enough space for inspiration to strike in the moment.  Usually more than enough thought has gone into “what’s the story” which can sometimes lead to over-thinking and second guessing.  I’ve seen some really cool concepts nearly come off the rails due to this.   So, being crystal clear about what the story is that we are shooting for and having a sense of ease and play are so useful to getting effective and compelling images in a high stakes arena.

    Shooting for the Music Biz

    One of the things I love about shooting for the music industry is that the parameters are looser — we could be shooting a high concept CD cover, a straight ahead A&R shot, a high energy pop band, a soulful jazz singer, a moody music video or high energy pop music video, etc. But, whatever the brief, it needs to fit and reflect the tone of the artist’s music.

    I’m told that I have a knack for listening to someone’s music and tuning into that creative space where ideas come from. It is a wonderful process, a creative puzzle for me to find a “visual peg” to hang the hat on. And creatively brainstorming how we do that with a client is great fun — a delicious challenge. Somewhat like a songwriter writing, the creative ideas come, but you’re not quite sure from where. However, at the end of the day, it’s almost always about interpreting someone’s music into compelling visuals that resonate with the work, the artist and the artist’s style.  And sometimes the story in music shots is simply to translate the mood of the music into imagery whether the intended use is CD covers, tour posters, website shots, A&R or PR pics.

    Editorial Work

    The key here is to understand the editor’s brief and the style of the magazine / publication.  The question is: are we shooting a portrait, a concept or something else?  I also love to do “detail” shots as extras for possible side-bar use.

    If it’s a editorial portrait, it is part “capture the person’s soul” and part “what are they doing in the world?” that people would find newsworthy. Part of what is fun about this, is eliciting what the story is we want to tell, brainstorming ways to tell it, matching some of those ideas with the right tone for the publication and then executing it in the timeframe given.

    If it’s a concept shot, say for example, an editor / art director wants visuals for an article on pharmaceutical regulations: I might shoot a camel going through the eye of the needle with a giant capsule strapped to it’s back. Another possibility: a square pill being forced into a round hole. Unfortunately, these days, the editor / art director will most often pull a stock shot for this type of imagery rather than hiring a photographer.

    To Aspiring Photographers

    If I had advice to give to any aspiring photographers, it’d be to shoot, as much as you can.  When you feel you are ready — jump.  Great rewards come with risk.  I started doing it and have found my way…. and I’m continuing to find my way.  A great analogy: if I wanted to drive from LA to Boston and I had to do so driving only at night (so we could shoot during daylight hours, obviously), I’d only ever see the few hundred yards in front of me that my headlights could illuminate.  And so, by only seeing the next stretch of road, I would find my way across the country.  Even if you feel you are standing in the dark (perhaps you’re in a darkroom — old skool!), you only need to see to the next thing, and then the next.  Explore.  Play.  Get curious and allow yourself to really mess up, repeatedly.  That’s where growth and discovery lies.  That should never stop — it’s the artist’s path. So, get started!!

    The root of the word courage is from the Latin “cor”, meaning “heart”. The heart is the seat of love; so, find your bliss and shoot that, shoot what you love, what makes you happy. As you do, your voice or style will emerge, then you’ll have something to market.  At that point, take a marketing and business class.  Or you can marry a woman with a masters degree in marketing. Which is what I did and I have to say I recommend it …highly.

    Artisan Heart
    There seems to be a growing desire for locally grown produce, for “craft” items.  Look at the success of Etsy which combines the reach of the internet with artisan goods.  It might be a response to all of the technology that infiltrates our lives, or it might a reaction to experiences such as shopping at big-box stores where good deals are to be found, but there doesn’t seem to be much soul.  At the heart of any business is the person or people who run it and what they are about.  And I can’t help but feel that some part of a marketing plan wants to include something about the people who make it happen.  Sure, for a lot of products/services, price may be the only relevant factor.  And yet, we all have experience of reaching past the cheapest one because we felt another one was better.  And sometimes, we don’t even know why, but we do it.  So, I like to encourage my clients to take pause, step back and reflect on what it was that drew them to wanting to “birth” their business into the world and what makes them want to continue “birthing it”. Birth is beautiful and expensive — it takes a lot of resource. And, what ever your business is, I absolutely appreciate the expense you have assumed in bring it to life and keeping it going while it grows.  So, I would ask you to deeply consider this: “What is it, that beyond making money, you’d like your clients/vendors/end-users to take away?”  It’s usually a feeling or experience and it almost always reflects the values of the people making it.  When you find that, you are finding the heart of your business, the heart of what you do.  And when you operate and live from your heart, life flows, and amazing things happen. I believe that in tapping into the positive intention of your business, therein may lie success.